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Marketing Tactics Report
1. Corporate
2002 - D'Arcy Masius Benton & Bowles; and MediaVest - 10 Million ++ annual contract - past taglines included, "Lose weight now. Ask me how!" and "Herba life. A way of life."
2003 - TV 60-120 sec. direct response spots - agency - In Clover Marketing - aprox. 10 million annually
2. Field
Signs by roadways
Newspaper ads
Coffee shop placements
coupon mailers
"dear neighbor letter in neighborhood"
flyers on pizza boxes
write a letter to the editor
booth at bridal fair
direct mail new moms
flyer inserted into newspaper
leave pull-tabs with contact details at tanning salons
give samples of weight loss drink clients at hair salon
ezine ads
1. Tell Everybody, Everywhere
A. Leave a Biz card with tip in restaurant
B. When mailing in checks for bills, stick in a flyer or biz card
C. Got a credit card application with a prepaid envelope? Stick a flyer & biz card in it & send it!
D. Wear herbal life team varstity tees, jackets, caps, etc.
E. Wear "Ask Me How" Buttons--ones that offer f.ree skin care samples, f.ree BMI, etc.--Tell them, "Ya know, I gotta go(pretend you can't find your biz card), can I just get your name & number?" Get it and them "find" the biz card. It is important to do it this way or the won't ever call you.
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